Australia’s wedding industry body, Wedding and Events of Australia (WEOA) launched the first ever Australian Bridal Fashion Week (ABFW) in Sydney on June 5-7th, 2015 at the Australian Technology Park.

Magnet PR & Events was proud to handle all communications and marketing for the inaugural event and oh what a big job it was! we are proud to say we secured local and international media, key brand alignments and part of the overall event concept making sure everyone knew about this key event in Australian history of fashion and bridal.

International and local bridal fashion buyers, media, top wedding industry professionals and bride to be’s came into Sydney from all over to see Australia’s finest bridal gown designers launch their new collections upon the impressive 40-meter runway.

The official media and VIP launch is held on Friday 5th of June with special guest’s Network Ten’s newsreader, Jessica Turner and Tara O’Keefe along with 150 VIP’s all gathered to get their photo on the red carpet, enjoy Oyster Bay wine’s and delicious items form the Salt Meats Cheese grazing table as they mingled and grooved to the tunes of the ABFW band, Duke. Guests where then treated to a sneak peak runway show of one gown from each designer participating in ABFW.

With 19 shows held across the weekend of Saturday 6th and 7th of June, ABFW designers on the runway included:

Saturday 6th of June 2015:

10am – Liz Martinez - http://www.lizmartinez.co.il

Sarah Joseph - http://www.sarahjosephcouture.com

Mariana Hardwick - http://marianahardwick.com.au

Diane Lewis Couture - http://www.dianelewiscouture.com.au

2pm – LUOMO - http://www.luomo.com.au

Avari couture Collection - http://www.avaricouture.com.au

White Runway - http://whiterunway.com.au

Stellini Cute Couture: https://www.stellinacutecouture.com.au

Forever Vintage Couture: http://www.forevervintage.net.au

Emerging Designers: Tanya Anic: http://www.tanyaanic.com

Nahida Alayan & Sant Ella: http://www.santelia.com.au/

Sunday 7th of June 2015

10am – Forever Vintage Bridesmaid - http://www.forevervintage.net.au

SJ Lingerie - https://sjlingerie.com.au

For the Love of Grace - http://fortheloveofgrace.com.au

Stellini Cute Couture: https://www.stellinacutecouture.com.au

2pm – Johanna Johnson - https://www.johannajohnson.com

Leah Da Gloria - http://www.leahdagloria.com.au

Jennifer Regan - http://www.jenniferregan.com.au

Anna Campbell and Akira Isogawa - finale

Between runway shows guests could get up close and personal with the designer’s and their gowns, bridesmaids dresses, men's suiting, footwear, headpieces, accessories, jewellery and juniors fashion. Guests sat back and relaxed with a glass of bubbles in the champagne bar or indulged in the ABFW beauty room where they had make over’s & lashes by Harlotte cosmetics - http://harlotte.com.au/flash.htm and nail’s by Italian brand FABY, Australia http://faby.com.au and unwinding in the Four Points by Sheraton lounge.

About Wedding & Events of Australia (WEOA): WEOA supports and educates elite brands in the Australian wedding industry. As the industry body, WEOA facilitates connectivity and support and recognizing excellence in business through the annual Wedding Industry Professionals of Australia (WIPA) awards as well the ‘WEOA Summit’ (launching 2016), which will allow members to be inspired by industry leaders.

Select Photography below from Damien Ford Photography